"Moving homes with my partner was a chaotic mess."
Beeline
Year
2025
Role
UX Researcher, Designer, UI Designer
Duration
UX Researcher, Designer, UI Designer
Read time
UX Researcher, Designer, UI Designer
Beeline is a collaborative moving coach that helps couples share the load of moving fairly. It breaks down tasks, clarifies responsibilities, and keeps communication smooth — so the move feels shared, not stressful.
Skip to final prototype
Research
Goal
Moving is a complex process consisting of multiple steps that can be logistically and emotionally overwhelming. This research explore how people navigate the many challenges of moving - and where thoughtful design could make the process smoother, more balanced, and less stressful.
Methodology
Study moving trends in the country
Comparative and competitive research
User interviews
Research findings
Moving needs realistic planning
Decluttering and sorting is personal, but needs a system
Selling unwanted belongings is frustrating
Moving with a partner is extra work
Define
I'd like to explore ways to help…
Couples moving together to collaborate and successfully plan their move in sync because a lack of clear communication leads to an imbalance in workload and can cause friction in the relationship
How might we…
Reduce workload imbalance between couples moving together?
Who am I designing for?
Ideate
Core features
Couples moving together to collaborate and successfully plan their move in sync because a lack of clear communication leads to an imbalance in workload and can cause friction in the relationship
Plan
Individual profiles
Understand personalities through simple quiz
Auto-create personalized schedule & assign tasks
Task library
Share
Tasks live in your profile
Delegate tasks to partner
Collaborate and motivate partner
Monitor
View each other’s progress
View overall move progress
See insights about load sharing
Sitemap
User flow
Lo-fidelity sketching
Prototyping
Mid-fidelity screens
Style Guide
Hi-fidelity Screens
Testing
Link final prototype
Final Prototype